Prof. Dr. Jochen Scheeg

Professor for Business Informatics and Management

Vice Dean Faculty of Business


TH Anschrift
University of Applied Sciences Brandenburg
Faculty of Business
Magdeburger Straße 50
14770 Brandenburg an der Havel


Raum: WWZ 242
Telefon: +49 3381 355 250
E-Mail: scheeg@th-brandenburg.de
Maharapage: Prof. Dr. Jochen Scheeg

Arbeitsgebiete:
    Fields of Research
  • Business model (re-) design as part of digitization strategy based on user centric research methods, e.g. Design Thinking

  • Target group analysis for service offerings

  • Service design and service evaluation based on user centric research methods

  • Designing and implementing concepts for the digital Memory

  • Performance management and steering for sustainable performance growth of organizational Systems

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    Service

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